Study Reveals How Marketers Can Cater To Gen Z Travelers
Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
Identifying the “Shadow Guest”
Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
MGM Resorts and Major League Baseball Form Partnership
NEW YORK—Major League Baseball (MLB) and MGM Resorts International have formed an all-inclusive partnership agreement that combines the MLB brand with MGM Resorts and...
Four Retail Marketing Tactics Hotels Can Use During Cyber Week
Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
Study: 44 Percent of Leisure Travelers Plan and Book Last Minute
MILWAUKEE—According to the U.S. Travel Association, U.S. travelers took about 1.8 billion vacations in 2017. While conventional wisdom would suggest the vast majority of these...
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14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
How to Spot and Get Rid of Common Household Pests in Hotels
Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
