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Joyce De Kruif

Joyce De Kruif is principal industry consultant at IDeaS and offers a global background in strategic pricing, revenue management, and operations. As a Principal Industry Consultant at IDeaS, she leads projects helping businesses transform their strategic revenue management cultures through the development of people and processes aimed at optimizing revenue and profitability.
outdoor accommodations

Outdoor Accommodations: Where Hospitality Is Growing

Outdoor accommodations continue to experience a popularity resurgence, and though camping and glamping have never been more popular, travelers rely on data to discern where the industry is growing. Demand has impacted travelers’ abilities...