OperationsKnowland: Nashville Sees Highest Growth in Event Volume in September

Knowland: Nashville Sees Highest Growth in Event Volume in September

ARLINGTON, Virginia—Knowland reported that in September, Nashville saw the highest percent growth at 30.7 percent and Los Angeles saw 22.3 percent growth over 2022. For the top five performing markets, national associations took the lead, with healthcare, education, and weddings leading as top industry growth drivers.

Nashville’s growth was stimulated by the healthcare and technology industry segments, representing 34 percent of the corporate events in the market. The average number of attendees for Nashville meetings was 101, and the average meeting space used was over 2,692 square feet. As Los Angeles hoteliers continued talks with strike workers, the market still grew over 2022.

  • Year-over-year comparison: September 2023 event volume increased 21.7 percent over September 2022.
  • Top five markets (by event volume growth percent): Nashville led the top 25 U.S. markets with healthcare meetings, followed by technology. The following four markets—Los Angeles/Long Beach; Oahu Island, Hawaii, Las Vegas, and Denver—rounded out the top five growth markets.
    • Nashville: Healthcare, technology, national association, financial/banking, and manufacturing.
    • Los Angeles-Long Beach: Education, charity/non-profit, healthcare, national association, and training/education.
    • Oahu Island: Wedding, travel, national association, education, and military.
    • Las Vegas: National association, technology, training/education, wedding, and charity/non-profit.
    • Denver: National association, healthcare, education, technology, and financial/banking.
  • Top markets outside the top 25 (by event volume percentage growth): The top overall U.S. markets by year-over-year growth in meetings and events were Lexington, Kentucky; Louisville, Kentucky; Madison, Wisconsin; Bergen-Passaic, New Jersey; Jacksonville, Florida; and Memphis, Tennessee.

RELATED ARTICLES

Cobblestone Hotels Announces Signing of Property in Montevallo, Alabama

NEENAH, Wisconsin—Cobblestone Hotels announces its continued growth in the state of Alabama with the signing of the Cobblestone Hotel & Suites Main Street in...

White Lodging Hires New Chief Financial Officer, Chief Legal Officer

MERRILLVILLE, Indiana—White Lodging added to its investments and development executive team with the hirings of Noah Hoppe as executive vice president and chief financial...

This Week’s Comings & Goings

Marriott International announced that Leeny Oberg, Marriott’s chief financial officer and executive vice president, development, has decided to retire effective March 31, 2026. Read...

LODGING Exclusive: HVMG’s HVAnalytics Powers Smarter Hotel Performance

Amplifying operations is critical for the hospitality industry, especially in times of uncertainty. The hotel transaction market specifically has experienced a recent slowdown, leading...

Smart Hotel Manager Announces Collaboration With Remington Hospitality

DOVER, Delaware—Smart Hotel Manager announced that the company is working with Remington Hospitality to advance its Live Safety platform. The collaboration reflects a shared...

Coury Hospitality Expands Portfolio With Two Management Agreements

DALLAS, Texas—Coury Hospitality announced that it has assumed management of Plunge Beach Resort in Lauderdale-by-the-Sea, Florida, and Residence Inn Alexandria Old Town South at...