direct booking conversion rate

Live Rates Make Multi-Channel Distribution Strategies Work

It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
SEO

Seven Ways for Hotels to Grow Through Better SEO

Years into the online experience, search engine optimization (SEO) remains one of the most misunderstood and neglected areas of digital development. For the sake...
Engage

Three Ways to Engage Guests in Real Time

Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
Social Media

Four Lessons in Navigating Social Media to Market Hotels

In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
Oval Motel Bendigo - Photo by Chris Jack

Why Great Photography is Important for a Hotel’s Success

A study in 2014 revealed that the human eye can process a photo in as little as 13 milliseconds. That is much faster than...
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A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
cockroach pests

How to Spot and Get Rid of Common Household Pests in Hotels

Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
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