How To Boost Occupancy in the First Quarter
The first quarter of the year is both a critical and challenging time for hoteliers. LODGING checked in with Michael Tall, president and chief operating officer...
Four Retail Marketing Tactics Hotels Can Use During Cyber Week
Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
Why Revenue and Marketing Managers Should Work Together
“You might feel a slight sting.”
These are the last words we hear before the prick of the needle, but with that little sting comes...
Partnering with Local Alumni Associations is a Win-Win Proposition
When the Best Western Plus West Lawrence in Lawrence, Kan., opens its doors in October, it is not going to be hurting for business....
Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
