Boosting occupancy in the first quarter

How To Boost Occupancy in the First Quarter

The first quarter of the year is both a critical and challenging time for hoteliers. LODGING checked in with Michael Tall, president and chief operating officer...
Online shopping - Cyber Week

Four Retail Marketing Tactics Hotels Can Use During Cyber Week

Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
revenue management

Why Revenue and Marketing Managers Should Work Together

“You might feel a slight sting.” These are the last words we hear before the prick of the needle, but with that little sting comes...
Best Western Plus West Lawrence

Partnering with Local Alumni Associations is a Win-Win Proposition

When the Best Western Plus West Lawrence in Lawrence, Kan., opens its doors in October, it is not going to be hurting for business....
influencers

Five Tips for Incorporating Influencers Into Marketing Strategies

Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
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