Knowland: Nashville Reports Strong Meetings and Events Growth


ARLINGTON, Virginia—Knowland reported Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events increased by 12.8 percent.

Nashville was popular for conventions and meetings, bolstered by healthcare and financial/banking as its top industry drivers. Music City’s average attendance was 103, and the average meeting space used was 2,762 square feet.

  • Year-over-year comparison: October 2023 event volume increased 12.8 percent over October 2022.
  • Top five markets (by event percentage growth): Nashville led the top 25 U.S. markets with healthcare meetings, followed by financial/banking industry events. The following four markets—Las Vegas, Oahu Island, Minneapolis/St. Paul, and Los Angeles/Long Beach—rounded out the top five growth markets.
    • Nashville: Healthcare, financial/banking, consulting, technology, and insurance.
    • Las Vegas: Technology, healthcare, training/education, travel, and charity/non-profit.
    • Oahu: Travel, transportation, charity/non-profit, training/education, and pharmaceutical/biotech.
    • Minneapolis:  Manufacturing, charity/non-profit, financial/banking, healthcare, and training/education.
    • Los Angeles-Long Beach: Charity/non-profit, training/education, healthcare, manufacturing, and travel.
  • Top markets outside the top 25 (by event percentage growth): The top overall U.S. markets by year-over-year growth in meetings and events were Fort Myers, Florida; Lexington, Kentucky; Delaware; West Palm Beach-Boca Raton, Florida; and Harrisburg, Pennsylvania.
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