face mask suitcase travel - new norm

How Hotels Can Bounce Back by Accommodating the “New Norm”

The global COVID-19 pandemic hasn't spared hotels in the slightest. As states across the country begin to lift stay-at-home orders, properties can once again...
reopening

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
The Abbey Resort in Lake Geneva, Wisconsin

Benchmark Launches Recovery Initiative for Meetings and Events

The Woodlands (Houston), Texas — Benchmark launched a strategic recovery initiative to support meeting planners and partners while forging new solutions for the industry’s...
Staying open

Seven Steps to Survival for Hotels Staying Open During COVID-19


Hotels planning to "stay the course" in the current environment need a game plan. Keeping the doors open likely won’t be enough—hotels staying open...
"Buy One, Give One," a "vacay layaway" program

Program Generates Revenue for Hotels While Gifting Future Vacations to Healthcare Workers

NEW YORK — To help jumpstart leisure travel, the hospitality industry has united to launch "Buy One, Give One," a "vacay layaway" program designed...
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