Five Actions To Boost Bookings With Paid Search
Paid search is one of the most effective ways for hoteliers to drive traffic and secure bookings. By leveraging the digital billboards of Google...
Kimpton Onyx Hotel Partners with Boston Instagram Artists
Boston, MA – Kimpton Onyx Hotel and Following Boston, a group of Instagram artists, have partnered to exhibit the work of local photographers who...
Canopy by Hilton to Launch ‘Canopy by You’ Campaign
MCLEAN, Va.—Canopy by Hilton has announced its first digital collaboration, Canopy by You. A three-month digitally-based program, Canopy by You reinforces the brand's commitment...
Designing a Ballroom To Maximize Revenue
Between weddings, business luncheons, and conferences, ballrooms can bring in a steady source of revenue for hotels across a variety of segments. However, without...
Success and the City
Industrywide, hotel companies are learning firsthand that successfully marketing a U.S. destination requires embracing a philosophy of “strength in numbers.” This involves cooperation among...
The Pros and Cons of Common Group Types
Event technology, communication, and social media are making it easier than ever before to bring people together for meetings and events. Organizations that traditionally...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
