Paid search

Five Actions To Boost Bookings With Paid Search

Paid search is one of the most effective ways for hoteliers to drive traffic and secure bookings. By leveraging the digital billboards of Google...
Kimpton Onyx

Kimpton Onyx Hotel Partners with Boston Instagram Artists

Boston, MA – Kimpton Onyx Hotel and Following Boston, a group of Instagram artists, have partnered to exhibit the work of local photographers who...

Canopy by Hilton to Launch ‘Canopy by You’ Campaign

MCLEAN, Va.—Canopy by Hilton has announced its first digital collaboration, Canopy by You. A three-month digitally-based program, Canopy by You reinforces the brand's commitment...
Intercontinental Downtown LA at Wilshire Grand Center

Designing a Ballroom To Maximize Revenue

Between weddings, business luncheons, and conferences, ballrooms can bring in a steady source of revenue for hotels across a variety of segments. However, without...

Success and the City

Industrywide, hotel companies are learning firsthand that successfully marketing a U.S. destination requires embracing a philosophy of “strength in numbers.” This involves cooperation among...
meetings

The Pros and Cons of Common Group Types

Event technology, communication, and social media are making it easier than ever before to bring people together for meetings and events. Organizations that traditionally...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
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