Three Tips for Keeping Up With Guest Feedback
Hotels today must keep up with guest feedback in real-time across a myriad of platforms ranging from social media to online review sites. Bruce...
Diversity Marketing’s New Look
Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are...
Seven Ways To Make Meetings and Events More Sustainable
Meetings and events are big business in the U.S. They are valued at about $1 trillion and invariably listed as one of the ten...
Seven Ways for Hotels to Grow Through Better SEO
Years into the online experience, search engine optimization (SEO) remains one of the most misunderstood and neglected areas of digital development. For the sake...
Medallia Identifies Top Brands Through Social Media Analysis
PALO ALTO, Calif.—Medallia, a leader in SaaS Customer Experience Management (CEM) solutions, has issued its quarterly analysis of social media data to rank the...
Live Rates Make Multi-Channel Distribution Strategies Work
It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
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Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
The Room Key: How To Handle an Angry Guest
The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
