Social media influencer

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...

Motel 6 Launches Campaign About Experiences

DALLAS—Motel 6, the largest owned and operated hotel chain in the North American economy segment, launched a new national television campaign. Entitled "Traveling Song,"...
Steve Kaufer, CEO, introduced the new TripAdvisor travel feed on Sept. 17, 2018 in New York City.

TripAdvisor Will Launch a Site Later This Year with a New Social Feed

NEEDHAM, Mass.—This week, TripAdvisor announced that later this year, it will be launching a new site and mobile experience that includes a social feed....

Hilton Garden Inn Launches Instagram Travel Guide

MCLEAN, Va.—Hilton Garden Inn today announced the launch of its “HGI Travel Guide.” Accessible on Instagram at @HiltonGardenInn beginning today, the guide is...

The Curio Collection Takes a Scientific Approach to Travel

Hilton’s Curio Collection took a science-based approach to brand development and marketing in September by sponsoring a scientific study for insights into what drives...
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A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
cockroach pests

How to Spot and Get Rid of Common Household Pests in Hotels

Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...