Marketing costs

Earn More Loyal Guests by Getting Reservation Sales and Marketing Teams on the Same...

For decades, the reservation sales team has been the last stop at the morning debrief in terms of understanding how a hotel is performing...
travel trends

Preferred Hotel Group Launches Chinese Marketing Campaign

CHICAGO—As Chinese travelers continue to gain momentum as the world’s strongest outbound travel spenders, Preferred Hotel Group showcases its commitment to this key market...
'Our Business Is You' Advertising Campaign

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md.—This week, Choice Hotels International launched a nationwide, multi-media advertising campaign with the tagline "Our Business is You." The idea behind the campaign...
Group Business Proposals

How To Overhaul Sales Proposals To Win Group Business

Which proposals usually make it to a meeting planner’s short list: a proposal template full of sales clichés that is only updated with a group’s name,...
Interconnectivity, meeting planners

Six Concerns That Meeting Planners Have in 2018

Eden Prairie, Minn.—Budgets, security of content, advanced AV and technical services, and the challenges of meeting the increasingly complex dietary demands of a more...
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New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
cockroach pests

How to Spot and Get Rid of Common Household Pests in Hotels

Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...