Preferred Travel Group Reintroduces I Prefer Hotel Rewards
NEW YORK—Preferred Travel Group, a family-owned company that operates hotel brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and Historic Hotels...
Building Relationships: Creative Ways to Impact Customer Retention
Hospitality was one of the industries hardest hit by pandemic shutdowns, travel restrictions, and canceled events. As demand returns for leisure travel, events including...
Wyndham Launches New In-App Planning and Booking Tool: Road Trip Planner
At the height of the pandemic in September 2020, Wyndham introduced its Wyndham Hotels & Resorts mobile app to serve as a foundation for...
citizenM Launches Loyalty Program: mycitizenM+
citizenM launched a loyalty program called mycitizenM+. mycitizenM+ doesn't have points to collect, levels to achieve, or welcome gifts. Members sign up for a...
Communication Tools: Building Guest Loyalty Through Text Messages
A top priority for hotels is keeping guests happy and building guest loyalty to create repeat and return guests. When focusing on existing clients...