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Suraj Bhakta

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Suraj Bhakta is CEO of NewGen Advisory, an AHLA Premier Partner. He also serves as chief legal counsel to the parent company, NewGen Worldwide.
3 key practices

Three Key Practices for a Strong Loyalty Program

Today’s traveler has an abundance of lodging choices. With customer loyalty playing an integral role in a hotel’s operations, getting it right can mean all the difference, especially for smaller, boutique brands. When successful,...

The Lending Landscape: Best Practices to Obtain Funding Amid a Hotel Financing Slowdown

With interest rates not expected to decline until mid- to late 2024, hoteliers are still navigating market conditions that are characterized by a higher debt-cost reality, fewer active lenders, and struggling debt coverage ratios....

Five Trending Technologies: Hoteliers Can Find Creative Applications for These Advances

The hotel industry has always welcomed technological innovation, including smart TVs, mobile check-in, property management systems, and many other technologies and tools that were trailblazing when they were introduced. Here are five technological frontiers...
market conditions

Navigating a New Investment Landscape: Market Conditions Include Rising Interest Rates, Lagging Returns, and...

With U.S. interest rates continuing to make headlines, hoteliers are contemplating the best way to pivot their investment and acquisition strategies. For those hoteliers who entered the industry following the financial crisis, this is...