Lodging Daily News

What initially inspired you to get into the hospitality business?  Prior to joining the hospitality industry, I was a consultant who spent countless nights on the road. I saw first-hand how important it was to my routine to have a warm welcome and a great guest experience. I saw that this is an industry that is ultimately about taking care of people, and that’s a mission I believe in.  We’re in a privileged position to be

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how. Scent marketing. Infuse the hotel’s signature scent in common areas, spa, and guestrooms. For example, a beachfront hotel might use a subtle coconut or ocean breeze fragrance to evoke a seaside atmosphere. Offer guests scented amenities like soaps, shampoos, and candles. Use aromatherapy in your

ATLANTA—Officials of Aperture Hotels announced the company added 12 hotels to its portfolio over the past 12 months. Located from Florida to California, the 12 new properties are comprised of Hilton-, Marriott-, and IHG-branded hotels, as well as some independent flags. “We have enjoyed strong, steady growth over the past 12 months and plan to continue this trajectory moving forward,” said Charles Oswald, president and CEO, Aperture Hotels. “Our pipeline remains robust, and we are

Darice Rose, Senior Director, CBRE Hotels, Americas What initially inspired you to get into the hospitality business? The opportunity to create data-driven, client-focused outcomes and deliver exceptional experiences initially drew me to the hospitality business. I was inspired by the industry’s ability to adapt and innovate in response to the ever-evolving needs and preferences of its dynamic clientele. Approaching business as an advisor, creating transformational relationships and outcomes rather than merely transactional ones, continues to

NORTH BETHESDA, Maryland—Choice Hotels International, Inc. announced that it has promoted Sireesha Kunduri to chief of product engineering. In her new role, Kunduri will lead the software product delivery functions within Choice’s technology team to support its portfolio of hotel brands, revenue management, membership rewards, and more. Kunduri joined Choice in 2016 as director, engineering and was promoted to vice president, engineering in 2019. “Choice operates at the intersection of hospitality, franchising, and technology, and