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Jaime Bettencourt

Jaime Bettencourt is SVP, North America Global Services Sales at Mood Media, an in-store media solutions company dedicated to elevating the customer experience.
sensory branding

Sensory Branding: 5 Ways the Approach Can Deliver Impactful Guest Experiences

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how. Scent marketing. Infuse the hotel’s...