HOUSTON—World Cinema announced a new brand identity as WorldVue. Rooted in the company’s values and vision, this rebranding is a step toward realizing its long-term goals and enabling WorldVue to position itself as a relevant advisor. The name WorldVue represents a broader perspective, offering a vision and emphasizing its growth.
“In August of 2022, we acquired Hospitality WiFi. Over the past year, we have focused on bringing together our mission to unify both companies as one. We are excited to announce our rebranding from World Cinema to WorldVue,” says Tommy Fatjo, CEO of WorldVue. “This decision was made to better reflect the evolution of the company, our industry, and the needs of our clients and partners—all while ensuring a focus on an excellent customer experience.”
Founded in 1974, WorldVue delivers technology solutions that enhance the resident, guest, and staff experience. This next chapter will position the company as a platform for designing, building, and supporting property technologies. As WorldVue, the company’s values and vision support a journey of innovation, collaboration, and service. Those values, encapsulated by the acronym CHIRP, define how WorldVue operates internally and externally.
“Our rebrand signifies our commitment to not only staying relevant and adaptable to the ever-changing market dynamics but also to providing the best solutions for our customers,” adds Robert Grosz, president and chief operating officer of WorldVue. “Since day one, we have rallied around the idea that the world benefits from technologies that allow us to connect with each other to deliver entertainment and information.”
