Tag: soft brands
How Soft Brands Stack Up
The number of soft-branded hotels has risen dramatically over the last decade, growing from just two brands and 22 properties in 2010 to 12...
Six Hospitality Leaders Talk Soft Brands
What is the role of
social media in the
soft brand segment?
“Our key social audience includes independent travelers in search of original and local...
Marriott Launches New Media Campaign for Soft Brand Collections
Marriott International has debuted a multi-millon dollar media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The...
WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands
Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands
Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses...