Hannah Smith
Hannah Smith is a consultant at STR.
Recovery Composition: Returning Group Demand Meets New Trend in Rate Premium
As industry recovery has progressed, the focus has been less on overall performance metrics and more on the detailed demand composition of recovery. Transient demand has led the way through the past two years,...
Ready to Start: Ramping Up in a Downturn
While much of the supply conversation over the past year has focused on temporary closures due to COVID-19, new construction continues to be an important part of the hotel supply landscape. In the first...
How Soft Brands Stack Up
The number of soft-branded hotels has risen dramatically over the last decade, growing from just two brands and 22 properties in 2010 to 12 brands and 362 properties in 2018. With such significant growth,...