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Hannah Smith

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Hannah Smith is a consultant at STR.
Hotel guest arriving in guestroom.

Ready to Start: Ramping Up in a Downturn

While much of the supply conversation over the past year has focused on temporary closures due to COVID-19, new construction continues to be an important part of the hotel supply landscape. In the first...
Overall Performance

How Soft Brands Stack Up

The number of soft-branded hotels has risen dramatically over the last decade, growing from just two brands and 22 properties in 2010 to 12 brands and 362 properties in 2018. With such significant growth,...
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