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Hannah Smith

Hannah Smith is a consultant at STR.

Recovery Composition: Returning Group Demand Meets New Trend in Rate Premium

As industry recovery has progressed, the focus has been less on overall performance metrics and more on the detailed demand composition of recovery. Transient demand has led the way through the past two years,...
Hotel guest arriving in guestroom.

Ready to Start: Ramping Up in a Downturn

While much of the supply conversation over the past year has focused on temporary closures due to COVID-19, new construction continues to be an important part of the hotel supply landscape. In the first...
Overall Performance

How Soft Brands Stack Up

The number of soft-branded hotels has risen dramatically over the last decade, growing from just two brands and 22 properties in 2010 to 12 brands and 362 properties in 2018. With such significant growth,...