Tag: soft brands
Wyndham Launches Soft Brand, The Trademark Hotel Collection
PARSIPPANY, N.J.—Hospitality giant Wyndham Hotel Group today launched a new independent concept for upper-midscale-and-above hoteliers—The Trademark Hotel Collection. Trademark is designed for independent entrepreneurs who have...
The Tripling of Marriott’s Soft Brand Offerings
When Marriott acquired Starwood last year, Marriott became the largest hotel company in the world. Post acquisition, Marriott now owns three soft brands, The Autograph...
Soft Brands Reap Benefits from Distribution Chains
Hendersonville, Tenn., has launched a singular promise in recent years: Retain the flexibility of independence, get the backing of a major brand. This approach...
The Independent Hotel’s Guide to Soft Brands
More and more travelers today, especially the younger generation, prefer independent hotels with a touch of moxie to cookie-cutter alternatives. But as more hotels...
Starwood Hotels Announces Tribute Soft Brand
Today, Starwood Hotels & Resorts Worldwide announced Tribute Portfolio, a soft brand of four-star, upper upscale properties. It’s the company’s 10th brand and the first...