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Sonesta Expands Portfolio With Two New Soft Brands

NEWTON, Massachusettes—Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio: Classico, A Sonesta Collection, and MOD, A Sonesta...

The Soft Brand Strategy: Plugging Into the Power of a Parent Brand Has Its...

LODGING brings you the third installment of our three-part Ownership Series, providing owner perspectives on various hot topics and industry trends. We speak with...
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BWH Hotel Group Continues Expanding Soft Brand Hotel Offerings

PHOENIX—BWH Hotel Group continues expanding its footprint of soft brand hotels across its portfolio. Through expansion, new launches, and acquisitions, BWH Hotel Group offers...
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Unique Advantage: Soft Brands Positioned to Recovery Quickly

One week ahead of the long-awaited Memorial Day weekend, U.S. soft brand hotels reached the 50 percent occupancy mark for the first time since...
Guest checking in at the front desk of a hotel

Pre-COVID Performance of Soft-Branded Hotels

Before the COVID-19 pandemic devastated hotel performance trends across all property types, soft brands were continuing to deliver hardline results at a pace that...
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