Tag: Branding
Lisa Holladay: Luxury Branding Guru
It perhaps should come as no surprise that a girl who studied literature and Shakespeare and briefly aspired to a career in the theater...
Creating a Branding Strategy in Four Steps
The consequences of failing to incorporate a property branding strategy range from off-target market positioning to uncoordinated operational efforts and significant revenue loss. Below...
In the Mix: A Primer for Mixed-Use Developers
A space that combines a hotel and another type of business may make a developer question the myriad ways the hotel and the business’...
Five Ways To Streamline Guest Data and Better Target Marketing Messages
A guest signs up for a loyalty membership and then, six months later, receives a request to sign up for the same program. Another...
Sheraton to Undergo a Brand Transformation
Marriott International has announced its transformation vision for Sheraton Hotels and Resorts, the third largest brand in its portfolio, and the largest outside of...