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Amber Natale

Amber Natale
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Amber Natale is the president of Smarthinking Inc.—an integrated brand development agency focused on real estate and hospitality.
Branding

Creating a Branding Strategy in Four Steps

The consequences of failing to incorporate a property branding strategy range from off-target market positioning to uncoordinated operational efforts and significant revenue loss. Below are four principles and pointers to help implement a proper...
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