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Sonesta Suites Scottsdale Gainey Ranch

Sonesta Adds 103 Hotels to Portfolio

NEWTON, Mass. — Sonesta International Hotels Corporation today announced the largest expansion in the company's more than 80-year history with the addition of 103...
Lisa Holladay

Lisa Holladay: Luxury Branding Guru

It perhaps should come as no surprise that a girl who studied literature and Shakespeare and briefly aspired to a career in the theater...
Branding

Creating a Branding Strategy in Four Steps

The consequences of failing to incorporate a property branding strategy range from off-target market positioning to uncoordinated operational efforts and significant revenue loss. Below...
Mixed Use Property web

In the Mix: A Primer for Mixed-Use Developers

A space that combines a hotel and another type of business may make a developer question the myriad ways the hotel and the business’...
Hotel marketing

Five Ways To Streamline Guest Data and Better Target Marketing Messages

A guest signs up for a loyalty membership and then, six months later, receives a request to sign up for the same program. Another...