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Stephanie Stobie

Stephanie Stobie is the senior director of field marketing for RLH Corporation. She oversees the field marketing department, which provides local level strategic marketing support to more than 1,300 hotels. In her role, she contributes to the brand’s property content strategies, offers insights to improving customer experience to drive more revenue, and provides strategic oversight and process creation, which assists hotels with growing online presence and overall eCommerce.
Hotel marketing

Five Ways To Streamline Guest Data and Better Target Marketing Messages

A guest signs up for a loyalty membership and then, six months later, receives a request to sign up for the same program. Another has a negative experience with a brand, leaves a poor...