STR: U.S. Hotel Occupancy Up 4 Percentage Points in Second Week of February

February 2021

HENDERSONVILLE, Tennessee—U.S. hotel occupancy increased more than 4 percentage points in the second week of February over the previous week, according to STR’s latest data for the week of February 7-13, 2021.

U.S. Hotel Industry Performance

Feb. 7-13, 2021 vs. Feb. 9-15, 2020

 

Occupancy: 45.1% (-29.0%)
ADR: $99.21 (-25.7%)
RevPAR: $44.72 (-47.2%)

U.S. hotel occupancy for the week of February 7-13, 2021, declined 29 percent year over year (YOY) to a level of 45.1 percent—up from 40.9 percent the week prior. Average daily rate (ADR) fell 25.7 percent YOY to $99.21 and revenue per available room (RevPAR) dropped 47.2 percent YOY to $44.72 for the week of February 7-13, 2021.

Boosted by Valentine’s Day and the long weekend with Presidents’ Day, U.S. weekend occupancy (Friday/Saturday) came in at 58.5 percent, which was the highest level in the metric since mid-October. Elevated occupancy during the weekend of Presidents’ Day occurred during previous recessions as well, according to STR.

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Aggregate data for the Top 25 Markets as defined by STR showed slightly lower occupancy (44 percent) but higher ADR ($106.53) than all other markets.

Among the Top 25 Markets, Tampa, Florida, saw the highest occupancy level (66.3 percent) for the week of February 7-13, 2021—lifted by Super Bowl LV.

Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (28.8 percent), and Minneapolis, Minnesota (30.9 percent).

 


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