STR: U.S. Hotel Occupancy at 40.9 Percent in First Week of February

February 2021

HENDERSONVILLE, Tennessee — In the first week of February, U.S. weekly hotel occupancy remained relatively flat from the previous week, according to STR’s latest data for the week of January 31-February 6, 2021.

U.S. Hotel Industry Performance

Jan. 31-Feb. 6, 2021 vs. Feb. 2-8, 2020

 

Occupancy: 40.9% (-30.5%)
ADR: $91.44 (-29.0%)
RevPAR: $37.44 (-50.6%)

Year over year, occupancy declined 30.5 percent to a level of 40.9 percent—up only slightly from 40.4 percent in the last week of January. Average daily rate (ADR) declined 29 percent year over year to $91.44 for the week of January 31-February 6, 2021, and revenue per available room (RevPAR) fell 50.6 percent to $37.44.

Lifted by Super Bowl LV, Tampa/St. Petersburg, Florida, saw the highest occupancy level among the Top 25 Markets: 62.9 percent. Among STR-defined submarkets, Tampa East saw the highest spike in Friday/Saturday occupancy (90.4 percent), while Tampa CBD/Airport posted the highest ADR ($379) on those nights. STR plans to release a more detailed Super Bowl analysis following next week’s data processing, which will include the night of the Super Bowl on Sunday, February 7.

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Top 25 Markets with the lowest occupancy levels for the week of January 31-February 6, included Oahu Island, Hawaii (23.4 percent), and Minneapolis/St. Paul, Minnesota-Wisconsin (28 percent).

Overall, aggregate data for the Top 25 Markets showed lower occupancy (38.9 percent) but higher ADR ($99.20) than all other markets.

 


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