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February 2021

STR: U.S. Hotel Occupancy Up 4 Percentage Points in Second Week of February

HENDERSONVILLE, Tennessee—U.S. hotel occupancy increased more than 4 percentage points in the second week of February over the previous week, according to STR's latest...
Galentine's Day 2019 Cocktail

13 Hotels Helping Guests Celebrate Valentine’s Day—and Galentine’s Day

For many markets across the United States, these lean winter months threaten lower occupancy. Valentine’s Day presents the perfect opportunity for hotels to find...

Robot Delivers Valentine’s Day Surprises—and Guest Engagement

This Valentine’s Day, guests at Aloft Silicon Valley can express their love in a new, high-tech way. The hotel’s in-house robotic butler, Botlr, is...
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