STR: U.S. Hotel Occupancy Drops Below 50 Percent

October 2020

HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy fell back below the 50 percent mark, according to the latest data from STR for the week of October 18-24, 2020. During the previous two weeks, occupancy hovered above 50 percent for just the second time since March; the first time nationwide occupancy surpassed 50 percent since the pandemic’s low point was in August.

For the week of October 18-24, 2020, compared to October 20-26, 2019,  occupancy declined 31.7 percent year-over-year to 48 percent, average daily rate (ADR) fell 29.4 percent to $95.49, and revenue per available room (RevPAR) dropped 51.8 percent to $45.83.

U.S. Hotel Industry Performance

Oct. 18-24, 2020 vs. Oct. 20-26, 2019

 

Occupancy: 48.0% (-31.7%)
ADR: $95.49 (-29.4%)
RevPAR: $45.83 (-51.8%)

Aggregate data for the Top 25 Markets showed lower occupancy (43.2 percent) for the week of October 18-24, but higher ADR ($99.81) than all other markets.

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Four of those major markets reached or surpassed 50 percent occupancy: Norfolk/Virginia Beach, Virginia (54.1 percent); Tampa/St. Petersburg, Florida (53.8 percent); Phoenix, Arizona (53.6 percent); and Atlanta, Georgia (50.2 percent).

Markets with the lowest occupancy levels for the week of October 18-24 included Oahu Island, Hawaii (23.4 percent), and Minneapolis/St. Paul, Minnesota-Wisconsin (33.9 percent).

 


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