Appetite for Travel Increases as Holiday Season Approaches

Travel

The latest Duetto Pulse Report, which tracked data from October 5-18, showed an increased interest in travel across the United States and Canada. Despite this, a lack of long-term confidence means that pick-up is still not where it should be for this period compared to last year.

The data showed that net pick-up of reservations into the market once again increased, but only for the short-term. Interestingly, web traffic was at a much higher level than this time last year, showing the appetite for travel is clearly there as the industry heads into the holiday season.

Pace across the North American region was once again down for the entire 15 month period observed from October 2020 to December 2021 by 60 percent. The next three months are showing an even further decline of pace compared to the previous Pulse Report as follows November (down 69 percent), December (down 67 percent), and January (down 70 percent). According to Duetto, the industry will not see a positive pace until September 2021. If looking at the pandemic period specifically, March, April, and May 2021 are pacing behind by 57 percent, 53 percent, and 38 percent, respectively.

Advertisement

It is a similar story in Latin America, with net pick-up showing signs of positive momentum, but only for the very short-term. The most recent data shows a continued movement with a 9 percent increase but a clear slowdown in growth. The trend continues for the next 45-60 days, with a 44 percent increase for November and a 27 percent increase for December.

“Pick-up in the Americas is showing signs of positivity, but is still entirely for the short-term. We believe this is due to the lack of long-term consumer confidence right now,” commented Hannah Weller Barrise, Duetto’s director of hospitality solutions, Americas. “The data is showing consumers have a clear desire to travel—a desire to go out, take a trip, see loved ones—but it has not started to convert to bookings yet. The real concern is will we hit a point when consumer interest begins to taper out, and will we get to a point when consumers may even stop looking and shopping for travel.”

 


Subscribe to Lodging Daily News for updates.

SUBSCRIBE

LEAVE A REPLY

Please enter your comment!
Please enter your name here