Industry NewsSonesta Expands Portfolio With Two New Soft Brands

Sonesta Expands Portfolio With Two New Soft Brands

NEWTON, Massachusettes—Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio: Classico, A Sonesta Collection, and MOD, A Sonesta Collection. These new soft brands offer independent hotel owners the opportunity to affiliate with Sonesta’s network while retaining their own hotel names, identities, designs, and styles. All Classico and MOD hotels will be included on Sonesta’s website and have access to its distribution channels and services.

Classico, positioned in the upper-upscale segment, blends locality with global appeal. Marketed by Sonesta’s Luxury and Lifestyle Lodging Development Team, each Classico property will have an identity and offer local cuisine, traditional service, and interiors. The result is an experience that welcomes guests to each destination. The first Sonesta Classico brand property is the 40-room Z Ocean Hotel in Miami, Florida’s South Beach neighborhood, which opened on May 1, 2023.

MOD, positioned within Sonesta’s upscale portfolio, offers flexibility by catering to lifestyle and travel needs. Each MOD hotel will have interior designs and amenities, such as food and beverage options. The first MOD property will launch as Hotel 11 in Calgary, Alberta, Canada.

“Sonesta is proud to unveil Classico and MOD, extending our suite of offerings with distinct brands that we believe will appeal to both franchisees and consumers,” said Elizabeth Harlow, Sonesta’s chief brand officer. “Classico’s upper-upscale identity is a unique alternative to The Royal and The James brands. MOD’s modern upscale brand allows owners and developers to maintain the qualities that make their hotels unique.”

“As we have strengthened Sonesta’s franchising capabilities over the past two years, we recognized the opportunity for additional growth through soft branding,” said Brian Quinn, chief development officer, Sonesta. “The launch of Classico and MOD continue Sonesta’s growth trajectory and we anticipate great success with continued expansion in the upper-upscale and upscale segments.”

In September 2021, Sonesta Franchising debuted in the United States with a platform of franchise services, hotel operations, and franchise support. Sonesta Franchising now has 19 brands with a range of hotel service levels to meet travelers’ needs. Sonesta Franchising provides franchisees with options across the upper upscale, upscale, upper-midscale, midscale, extended-stay, and economy segments.

Find more of LODGING’s 2023 NYU International Hospitality Industry Investment Conference coverage here.

RELATED ARTICLES

New Pyramid Global Hospitality COO Continues Focus on Big Data to Benefit Owners

Pyramid Global Hospitality Chief Operating Officer Eric Habermann retired in April following seven years with the company and a nearly 40-year career in hospitality....

Grand Hyatt Kauai Resort & Spa Launches Scholarship Program

Grand Hyatt Kauai Resort & Spa, a 605-room resort, announced the launch of a scholarship program to support the continued education of its colleagues...

Hilton Surpasses 500 Hotels in Florida

MCLEAN, Virginia, and MIAMI, Florida—Hilton announced a major milestone as the company surpassed 500 open hotels across Florida. This growth was fueled in part...

Hunter Hotel Advisors Brokers Sale of Residence Inn Detroit Novi

ATLANTA, Georgia—Hunter Hotel Advisors (Hunter) announced the successful sale of the 107-key Residence Inn Detroit Novi. Spark GHC purchased the property from an institutional...

PMZ Realty Capital Arranges Loan for Hampton Inn Marysville

PMZ Realty Capital LLC announced that it has secured a $5.3 million loan for the Hampton Inn Marysville, located in Marysville, Ohio. The loan...

LivAway Suites Breaks Ground on New Property in Tucson, Arizona

SALT LAKE CITY, Utah—LivAway Suites announced the groundbreaking of its newest property in Tucson, Arizona, which marks its fourth in the state over the...