STAMFORD, Conn.—Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts, is reinvigorating its lobby bar experience with new menu additions through Paired, a new food and beverage program comprised of artisanal small plates and bar snacks served alongside suggested premium wines and local craft beers. From a Banana Bread Peanut Butter Sandwich paired with Tawny Port to La Quercia Smoked Prosciutto with Scottish ale, Paired blends ingredients together in unexpected ways for guests. Available at Sheraton properties worldwide, Paired is the latest of many initiatives underway for Sheraton 2020, a comprehensive 10-point plan designed to refresh the Sheraton Hotels and Resorts brand.
“Sheraton guests crave new and personalized experiences, and when they travel, they look to create these opportunities,” said Dave Marr, global brand leader, Sheraton Hotels & Resorts. “By building on the equity we have in wine, we’re adding local craft beers and introducing fun and exciting food pairings, which will offer our guests enriching and memorable culinary moments in our hotels.”
The new menu pairs small plates and bar snacks with an recommendation from Sheraton Selects—a menu of premium wines rated 85 points or higher by Wine Spectator—and a craft beer, sourced specifically from choice local brewers. Wine selections are available in a 2 oz. taste, a 6 oz. glass, or by the bottle. Sheraton hotel associates will better understand the vintages featured on the Sheraton Selects menu as they complete Treasury Wine Estates’ Wine Training & Education modules.
The Paired program, offered across Sheraton properties globally, is available daily during the lobby venue’s hours of operation.
As part of the program, participating Sheraton properties will bring Paired to life with programming ranging from educational demonstrations by local craft breweries to sommelier hosted courses where guests learn the art behind flavor pairing.
As part of the launch of Paired, key Sheraton properties around the world will also host Paired celebrations in the coming months to introduce guests to the new concept.
