Marriott To Open More Than 1,700 Hotels by 2021

A rendering of a Sheraton lounge space
A rendering of a Sheraton lounge space

Marriott International today will present the company’s three-year growth plan, which includes opening more than 1,700 hotels around the world, at its meeting with institutional investors and security analysts at the New York Marriott Marquis.

Marriott will outline its plan to add between 275,000 and 295,000 rooms by 2021, supported its record 478,000-room pipeline, including roughly 214,000 rooms already under construction. Marriott will disclose that its new room openings during this period could contribute $400 million in fee revenue in 2021 and $700 million annually when stabilized. The company’s three-year growth plan assumes, but does not forecast, comparable hotel revenue per available room (RevPAR) growth of 1 and 3 percent, compounded annually.

“Starwood has made us a more formidable competitor, providing a more valuable loyalty program, brands with strong appeal to loyalty members and owners, talented associates, terrific locations, particularly in the fast-growing Asia Pacific region, significant cost synergies, and meaningful scale,” said Arne Sorenson, Marriott International president and chief executive officer. “We launched our newly branded loyalty program, Marriott Bonvoy, just last month. The program reached 125 million members as of year-end 2018 adding roughly 50,000 members per day.”

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The company will also disclose that 70 percent of its portfolio of open and signed pipeline projects is held by owners with multiple Marriott properties, and roughly one-third is held by owners with 10 or more Marriott-branded hotels. Marriott’s development pipeline reflects an increasing number of legacy-Starwood branded hotels. Since the merger date, the pipeline of legacy-Starwood brands has increased by nearly 25 percent to represent nearly one-third of the legacy-Starwood portfolio’s system size.

The company will also discuss plans to improve its Sheraton brand. With more than 155,000 rooms, Sheraton is the company’s most geographically diverse brand and its third largest brand globally, measured in both rooms and fees. More than one-quarter of Sheraton hotels are already under renovation or committed to a renovation. In 2018, Marriott launched a new Sheraton brand strategy, guestroom prototype, and design approach, and just a week ago, unveiled the new Sheraton logo, signaling a change to owners, operators, guests, and Sheraton associates.

“Our new three-year plan, with Starwood fully integrated, demonstrates how our fee-based, asset-light business model generates even stronger and more sustainable cash flows. This allows us to invest profitably in our core business at high rates of return and also return significant amounts of capital to shareholders,” said Leeny Oberg, Marriott International’s executive vice president and chief financial officer. “Our proven business model combined with opportunities to leverage our significant scale from the Starwood acquisition uniquely position us for additional shareholder value creation.”

Given the assumptions for its three-year plan, the company could produce the following results: diluted earnings per share of $7.65 to $8.50 by 2021, a compound growth rate of 11 to 15 percent over 2018 adjusted results; adjusted earnings before interest, taxes, depreciation and amortization (adjusted EBITDA) increasing by 6 to 9 percent compounded, with net income increasing by 5 to 8 percent compounded, each compared to adjusted results in 2018; and cash available for shareholders could total $9.5 to $11 billion for the three years (2019 through 2021). In addition, shareholders could see $1.9 to $2 billion in dividends, assuming a continued 30 percent payout ratio, and $7.6 to $9 billion in share repurchases over the three-year period.