Rosewood Hotel Group announced the appointment of Joerg Zobel as chief operating officer, filling an executive role for the company as it continues to execute its vision and growth strategy.
With over 25 years of global experience turning consumer-facing companies towards growth, Zobel will head Rosewood Hotel Group’s global operations across the group’s four brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya, and Carlyle & Co. He will be responsible for driving operations and commercial relations, overseeing all teams across both functions. Based out of Rosewood’s Hong Kong headquarters, he joins on September 25, 2023, and will report directly to Sonia Cheng, CEO.
Zobel has experience leading global companies on their own growth journeys, brand positioning, and value creation. He has been a corporate leader, board member, and investor, and has global experience across multiple continents including Europe and Asia Pacific. In his most recent role, he served as the CEO and Chairman of the Board of Eschenbach Optik GmbH, one of Europe’s eyewear groups. Prior to that, he served as general manager, Asia Pacific for PUMA.
With his understanding of the customer lifecycle, Zobel will lead the group’s retail and e-commerce teams, where his expertise will assist in further developing and growing the Rosewood lifestyle brand ecosystem. Further, as the group continues to focus on delivering a customer-centric approach, Zobel will also be responsible for steering Rosewood’s global CRM and guest experience teams.
“Joerg’s many achievements leading global companies to operational and commercial success align perfectly with the ambitious vision we’ve set for Rosewood Hotel Group as we continue to expand beyond traditional hospitality,” said Cheng. “We’ve chartered a new path for Rosewood across multiple touchpoints of the business, and we are confident Joerg will drive our operations to deliver on this vision.”
