Marriott’s frequent guest program ranks highest among hotel loyalty/rewards programs, shows a consumer survey released April 11. Marriott Rewards received an overall customer satisfaction score of 707 on a 1,000 point scale, according to the inaugural J.D. Power 2014 Hotel Loyalty/Rewards Program Satisfaction Report. The report measures customer satisfaction by examining five factors: account maintenance/management; ease of redeeming points/miles; ease of earning points/miles; reward program terms and ease of earning points/miles; and customer service. The report is based on responses from more than 3,800 consumers who have joined a hotel loyalty plan. Read more over at USA Today.
