Tag: loyalty programs
Hilton Honors Introduces New Premium Tier and Faster Path to Elite Status
MCLEAN, Virginia—Hilton announced changes to its Hilton Honors loyalty program. In January, Hilton will introduce the Diamond Reserve tier, with new elevated benefits, including...
Loyalty Program Trends: Benefits and Costs Continue to Rise
In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During...
A Lens on Loyalty: Program Membership, Contribution, Liability, and Costs Continue to Grow
Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions....
Three Key Practices for a Strong Loyalty Program
Today’s traveler has an abundance of lodging choices. With customer loyalty playing an integral role in a hotel’s operations, getting it right can mean...
Choice Integrates All Radisson Americas Brands Onto Central Reservation System
ROCKVILLE, Maryland—Choice Hotels International, Inc. announced that all nine Radisson Hotels Americas brands—including Radisson Blu, Radisson, and Country Inn & Suites—are now available to...