TechnologyDistributionMarriott Adds Starwood Brands to Room Key

Marriott Adds Starwood Brands to Room Key

DALLAS—Room Key has added 11 brands and nearly 1,300 properties from Marriott International to its inventory. Consumers can now search and book directly through Room Key for St. Regis, The Luxury Collection, W, Westin, Sheraton, Le Méridien, Tribute Portfolio, Design Hotels, Aloft, Four Points by Sheraton, and Element properties worldwide.

“We are thrilled to welcome these leading brands to Room Key,” said Steve Sickel, CEO, Room Key. “The addition of these nearly 1,300 properties brings our total hotel offering to more than 100 hotel brands with 74,300 properties in 150 countries, and adds to the momentum of our June enhancements.”

In June, Room Key announced an enhancement for customers looking for the lowest hotel rates by providing access to hotels’ loyalty rates. These loyalty rates are typically lower than other published rates and available almost exclusively through a hotel’s own website.

Customer response to loyalty rate access through Room Key has been positive. Hotel bookings through Room Key have more than doubled, the company states, and Room Key now serves more than 10 million users each month.

In addition to direct-booking access to low rates for customers, Room Key provides a competitive value proposition for hotel suppliers.

“Room Key is a positive force for hotel guests and owners alike,” said Drew Pinto, senior vice president, distribution for Marriott International. “We’re pleased with Room Key’s recent bookings momentum and their low commission structure, and are excited to list 11 additional brands to complement our other 18 brands already offered through Room Key.”