Travel search engine giant Trivago plans to raise $428 million in an initial public offering to tentatively take place around Dec. 15. The offering would be priced between $13 to $15 per share, putting the company’s value at about $5 billion. Trivago, which spends a staggering 88 percent of its revenue on advertising, hopes to use some of the money generated by the IPO to continue to increase its public profile and awareness. To read more, click here.
