Margaritaville To Bring Five New F&B Venues To Times Square

A rendering of the planned LandShark Bar & Grill at the forthcoming Margaritaville Resort in Times Square
A rendering of the planned LandShark Bar & Grill at the forthcoming Margaritaville Resort in Times Square

ORLANDO, Fla.—IMCMV Holdings, Inc., the primary licensee for Jimmy Buffett’s Margaritaville Restaurants in the United States, has announced it will open five food and beverage venues at the new Margaritaville Resort slated to open in New York City’s Times Square in late 2020. The new F&B venues will include a Margaritaville Restaurant, LandShark Bar & Grill, and a 5 o’Clock Somewhere Bar.

“We’re thrilled to bring Margaritaville’s laid back, ‘no worries’ vibe to the heart of New York City, where vacationers and residents alike will appreciate an escape from the hustle and bustle of the city,” said David Crabtree, president and CEO of IMCMV Holdings, Inc. “Whether you’re seeking a quick drink, snack, or a delicious leisurely meal, this new resort will have it all. We’re excited to create this one-of-a-kind hotel development with Margaritaville Hospitality Group, Flintlock Constructions Services LLC, and Soho Properties, Inc.”

The Margaritaville Resort in New York City will include five food and beverage concepts, including a Margaritaville Restaurant and an indoor/outdoor poolside LandShark Bar & Grill with more than 200 interior seats and seats poolside. The LandShark addition will also offer an outdoor pool and a FlowRider wave machine that will allow guests to surf amid views of Times Square. An all-new concept, The Chill Bar, will be located on the fifth floor and will offer guests another venue to relax and unwind. The property will also feature a rooftop 5 o’Clock Somewhere Bar on the 28th and 29th floors with views of Times Square and the New York City skyline.


The 29-story Margaritaville Resort, which will be located in Times Square at 560 Seventh Avenue, will offer 225 rooms highlighting Margaritaville’s signature ‘casual-luxe’ design. In addition to the food, beverage, and retail concepts developed by IMCMV, the $300 million project will include multiple lounge areas overlooking the city.


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