Orlando, Fla.–Margaritaville Holdings recently announced that it’s building a new Margaritaville Resort in New York City. Located in Times Square at 560 Seventh Avenue, blocks away from the entertainment district and New York’s most popular attractions, the 234-room, 29-story property is expected to open in late 2020. Once complete, the $300 million project will include Margaritaville food and beverage concepts, a rooftop LandShark Bar & Grill and pool, retail space, and more.
“From the beaches of Florida to the Great Smoky Mountains to the corner of Seventh Avenue and 40th Street, Margaritaville brings fun, relaxation, and a much-needed escape from the every day to any set of coordinates,” John Cohlan, CEO of Margaritaville, says. “The Margaritaville Resort Hotel and the lifestyle experience it offers will be the perfect complement to the exciting, fast-paced energy of Times Square and we can’t wait to bring this destination to the travelers and residents of New York City.”
The new resort plans to bring a “no worries” vibe to the city that never sleeps with Margaritaville’s signature ‘casual-luxe’ design elements, a rooftop pool, St. Somewhere Spa, and lounge areas overlooking the city’s famous skyline.
In partnership with International Meal Company (IMC), food and beverage venues include a Margaritaville Restaurant, LandShark Bar & Grill, 5 o’Clock Somewhere Bar, Floridays Airstream Café, and an all-new concept, Chill Bar. Retail space is planned for the lobby.
The resort will be developed by Sharif El-Gamal’s Soho Properties, in partnership with Chip and Andrew Weiss and MHP Real Estate Services.
“Margaritaville at 560 Seventh Avenue is a perfect addition to the pulsing energy of the Times Square submarket, which continues to thrive as one of the city’s most visited neighborhoods,” Sharif El-Gamal, chairman and CEO of Soho Properties, says. “We are thrilled to collaborate with one of the world’s most beloved brands and bring New York’s first Margaritaville to Times Square, where it will undoubtedly be a top destination for visitors and NYC residents alike.”