Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
Scott Garner

Building the Largest Travel Data Co-op in the World

Earlier this year at the NYU International Hospitality Industry Investment Conference, Marriott CEO Arne Sorenson described a battle that hotels are fighting on all...
data

Taking Control of Hotel Inventory Management

Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel...
data

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all...
Graduate Hotels

Five Hotel Companies Among Fast Company’s Most Innovative

Fast Company announced its annual ranking of the world’s 50 Most Innovative Companies for 2018, honoring leading enterprises and rising newcomers that exemplify the...
Book on Google

Choice Hotels Enables ‘Book on Google’

ROCKVILLE, Md.—Choice Hotels International has enabled Book on Google, making it possible for travelers to search, select, and reserve hotel rooms at Choice properties...

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Holiday Destinations

U.S. Travel Is Up This Holiday Season, According To Allianz Global Assistance Data

RICHMOND, Va.—According to Allianz Global Assistance's 2018 Top Holiday Destinations Report, U.S. travel increased 15 percent this holiday season over last year. New York...
Courtyard by Marriott Salt Lake City Downtown, managed by Interstate

Interstate To Manage Three Additional Salt Lake City Hotels

ARLINGTON, Va.—Interstate Hotels & Resorts recently added three new premium-branded hotels to its growing portfolio: the Courtyard by Marriott Salt Lake City Downtown, Hyatt...
Hilton Garden Inn Beaverton

McNeill Hotel Investors Acquires Hilton Garden Inn Beaverton

Germantown, Tenn.–McNeill Hotel Investors recently acquired the four-story, 150-room Hilton Garden Inn Beaverton. The property is located adjacent to Highway 26/Sunset Corridor, which is...

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