Modeling Hotel Profitability Based on the Latest U.S. Hotel Data

For several years, STR has produced an estimate of total revenues and gross operating profit for the U.S. lodging industry. For 2016, we reported...
data

Taking Control of Hotel Inventory Management

Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel...
Woman using laptop and wearing headphones

Ensuring Hotel Websites Are ADA Compliant

Hotels, as places of public accommodation, have long been targets of lawsuits by individuals and public advocacy organizations under Title III of the Americans...

Technology Innovations for the Future: What To Expect in Room Attendance Efficiency

Guestroom cleaning is one area where advances in technology have far surpassed their implementation. While the vast majority of hotels still rely on handwritten...
A Marriott International associate uses an electrostatic sprayer with hospital-grade disinfectant to sanitize surfaces.

Marriott, Accor Enhance Cleanliness Standards and Strategies Amid COVID-19

This week, Marriott International and Accor each announced new efforts to enhance their respective cleanliness standards amid the ongoing COVID-19 pandemic. Marriott Launches Global Cleanliness...

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Global Business Travel Market

State of the Industry: Travel Industry Leaders Share Outlook During AHLA Forum

The American Hotel & Lodging Association (AHLA) hosted the latest edition of its Forum Speaker Series on January 21 just as the association released...
Travel Planning

Report: 6 in 10 Americans ‘Desperately’ Need a Vacation

WASHINGTON, D.C. — Ahead of National Plan for Vacation Day on January 26, the U.S. Travel Association released data prepared by the research firm...
Cambria Hotel Gatlinburg

VRL Hotels to Develop Cambria Hotels in Gatlinburg and Pigeon Forge, Tennessee

ROCKVILLE, Md. — Choice Hotels International, Inc., has awarded franchise agreements to Victor Patel of VRL Hotels to develop new Cambria Hotels in Gatlinburg...