Hotel booking - book direct

Study Shows Book Direct Campaigns Strengthened Growth of ‘Brand.com’

Rockville, Md.—An updated Kalibri Labs report released today—Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018—provides conclusive evidence that the loyalty member...
Distribution

The Room Key: Getting the Most From Your Hotel’s Distribution Mix

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...

Why Direct Booking Maximizes Data, Loyalty, and Profits

As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with...
direct booking conversion rate

Live Rates Make Multi-Channel Distribution Strategies Work

It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
distribution

Don’t Flatter OTAs with Imitation—Fight Back with Innovation

Despite owning zero real estate and having no experience running a property, online travel agencies are a force in the hotel industry because they...
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A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
cockroach pests

How to Spot and Get Rid of Common Household Pests in Hotels

Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
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