Alternative Options: Higher Education Offers Hoteliers a New Revenue Stream
In August, STR reported that U.S. hotel occupancy topped 50 percent for the first time since March. That this was a benchmark to celebrate...
Planning for Resilience in Hospitality
The current pandemic is testing the resilience of the travel sector more than most other industries. While hospitality performance is expected to take a...
Positioning Hotels to Drive Business in the Second Half of 2020
As the COVID-19 pandemic continues this summer, people are traveling less—if at all—and booking hotels at a much lower rate. As restrictions are gradually...
Five Strategies to Help Hoteliers Rebound from a Global Crisis
The idea of hospitality is centered around bringing together people, places, and possibilities. With that said, when an unexpected pandemic like COVID-19 shocks the...
Mind Your T’s and C’s: COVID-19 Terms and Conditions for Hotels
After many agonizing months of the COVID-19 pandemic causing closures and record-low occupancy rates, hotel owners and operators finally can begin reopening and welcoming...
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A Lens on Loyalty: Program Membership, Contribution, Liability, and Costs Continue to Grow
Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions....
AAA: 79.9 Million Travelers to Head 50 Miles or More From Home Over Thanksgiving
WASHINGTON, D.C.—AAA projects 79.9 million travelers will head 50 miles or more from home over the Thanksgiving holiday travel period. For the first time,...
Aloft Tallahassee Downtown Completes Communal Space and Guestroom Renovation
TALLAHASSEE—Aloft Tallahassee Downtown announced that it has recently completed a multi-million-dollar renovation, refreshing the hotel’s communal spaces and 162 guestrooms. Located on North Monroe...
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