Study Reveals How Marketers Can Cater To Gen Z Travelers
Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
SIX Travel App Enables Booking via Instagram Stories
NEW YORK—SIX Travel recently launched its app out of BETA, allowing travelers to book hotels directly through Instagram Stories and other online publishers. Built exclusively...
TripAdvisor Will Launch a Site Later This Year with a New Social Feed
NEEDHAM, Mass.—This week, TripAdvisor announced that later this year, it will be launching a new site and mobile experience that includes a social feed....
Six Missteps to Avoid When Capturing and Actioning Guest Feedback
In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...
Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
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14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
How to Spot and Get Rid of Common Household Pests in Hotels
Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
