Nine Steps for Communicating a Hotel’s Reopening
By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
Building Strong Subscriber Lists for Hotel Email Marketing
Email remains a powerful marketing stream, but hotels need quality subscriber lists and effective copy to drive responses. Below are key ways an active...
Launching Virtual Services in the Time of Self Isolation
As millions of people self-isolate during the COVID-19 crisis, they are searching for ways to connect with experiences and events from the safety of...
Five Ways Hotels Can Use Instagram Stories
Instagram Stories is a powerful tool for hospitality marketing. Hotels can use Instagram to create a buzz of engagement around their brand, location, and...
Plaza Hotel Pioneer Park Asks Public to Submit Stories From its History
El Paso, Texas — As the Plaza Hotel Pioneer Park prepares to unveil its reimagining in the spring of 2020, the property is asking...
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Olympia Hospitality and Suburban Capital Announce New Management Partnership
PORTLAND, Maine—Olympia Hospitality and Virginia Beach-based hotel owner and developer Suburban Capital have teamed up on a new management partnership that brings four new...
Spring Break Strategies: How Real-Time Analytics Can Enhance the Guest Journey
Spring break is a critical time for the hospitality industry, bringing both excitement and operational challenges. As hotels are currently in the mix of...
Unifocus Introduces Inventory Tool to Help Hotels Automate Tracking and Management of Supplies
DALLAS, Texas—Unifocus announced Inventory, a new module designed to help hotels track reusable items, oversee supplies for preventive maintenance, and gain clear insight into...
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