Engage

Three Ways to Engage Guests in Real Time

Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
Social Media

Four Lessons in Navigating Social Media to Market Hotels

In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
Social media influencer

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...
facebook

How Facebook is Adapting to be More Competitive for Hotels

Sharing content on a hotel’s Facebook page without paying to promote doesn't typically generate much of a return—if any—for hoteliers. That's thanks to the...
Digital Loyalty

The ‘Magic’ of Email Marketing

Everyone who has shopped online has experienced this once. Remember searching the internet for a new coffee maker and instead filling your cart with...
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New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
angry guest

The Room Key: How To Handle an Angry Guest

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
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