Dan Schacter
Dan Schacter is the senior director of social engagement and public relations at RLH Corporation. Schacter has over a decade of expertise creating, implementing, and leading strategic B2C and B2B marketing, social media, and communications programs by building brand awareness and loyalty with clients. He has a foundation in public relations and is experienced at marketing for large-scale companies, with an emphasis on hospitality, from RLH Corporation to Disney and Vail Resorts, Inc. to the Brazilian Tourism Board.
Social Media Influencers Aren’t Just for Luxury Brands
Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo shoots—we’ve all seen it. While these draw engagement and wanderlust,...