Hyatt Hotels Launches Political Ad Campaign

CHICAGO—Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding...

Using Instagram to Acquire More Customers

Instagram is one of the fastest growing social media platforms. The popular photo-sharing app amassed 150 million monthly users in about three years—two years...

Success and the City

Industrywide, hotel companies are learning firsthand that successfully marketing a U.S. destination requires embracing a philosophy of “strength in numbers.” This involves cooperation among...

Best Western Launches Fresh Website

PHOENIX—Best Western Hotels & Resorts today announced the launch of an all-new BestWestern.com. The company’s latest endeavor into optimizing and streamlining customer interactions across...

Better Online Engagement

When making booking decisions, guests are looking at up to 11 online review sites. This is fundamentally changing the dynamics of loyalty, says Kristin...
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