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Blake Madril

With nearly two decades of hospitality, travel technology, and digital transformation expertise, Blake Madril offers a background in hotel business strategy, travel industry trends, and revenue management consulting. As Principal Industry Consultant to both IDeaS and its clients, he is responsible for global initiatives to maximize revenue technology and the supporting strategies aimed at helping hospitality and new industries pioneer revenue management and develop the people and processes to optimize profitability.
guest checking in at a hotel front desk using a tablet with help from associate

Reset-Minded: Taking a Chance on Change

The world is in a transformational moment. The pandemic’s impact will be felt for years to come. In response, guest behaviors and foundational aspects of the hospitality journey are shifting. Changing times present an...