WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands
Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
Why Direct Booking Maximizes Data, Loyalty, and Profits
As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with...
W Hotels Announces Global Music Festival
NEW YORK – June 19, 2018 – W Hotels today announced the global roll out of WAKE UP CALL, a signature music festival series...
Happy Hour for Kids? Holiday Inn’s Brand Head Explains
For the second year, Holiday Inn is sponsoring a “happy hour” for its youngest guests. As described by Rebecca Indarte, brand head of Holiday...
Marriott and Alibaba Partner to Reach Millions of Chinese Travelers
Outbound travel in China is booming. This year, Chinese consumers will take 150 million trips—15 million more than last year—and that number is expected...