PARIS and MINNEAPOLIS—IDeaS and Accor announced that Accor has chosen IDeaS as its global revenue management software (RMS) provider. Partnering on a suite of IDeaS revenue management solutions, Accor continues to update its commercial strategy for hotels, property owners, and managers.
Accor has over 5,600 hotels in 110 countries and will leverage IDeaS for its revenue management strategy by using technology to create a competitive advantage and deliver value while considering its global portfolio footprint. Through the focus and implementation of strategic pillars, the new toolsets will enable hotels to have pricing, total revenue, and profit optimization, as well as awareness of the competitive landscape to shift focus toward revenue management strategies.
The partnership includes:
- Accor has seen growth in RevPAR and RGI in hotels that have been onboarded.
- The partnership includes revenue solutions designed to meet the needs of Accor and its global hotel portfolio.
- IDeaS is positioned with the scalability and joint innovation capabilities needed to collaborate with Accor.
Ravi Mehrotra, co-founder and chief scientist, IDeaS, said, “We are thrilled to be selected as a global partner to drive Accor’s commercial revenue platform transformation at a moment of unparalleled growth and opportunity for the company worldwide. In a new era of innovation and consumer and product diversification, we are pleased to bring IDeaS’ market-leading automation, pricing approach, and a singular focus on holistic revenue optimization to Accor’s diverse brand portfolio.”
“We are driven to provide our owners and managers with the best possible solutions to achieve revenue expansion and optimal topline performance. As the hospitality industry evolves in response to dynamic market demands, deploying a robust and adapted hotel revenue management system secures our sustainable commercial growth, with demonstratable RevPar and RGI growth. The developed solution with IDeaS serves our unique, extensive, and diverse brand portfolio and global footprint,” added Karelle Lamouche, chief commercial officer, Accor, Premium, Midscale, and Economy brands.
