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COVID-19 profit 2020

Baird/STR Hotel Stock Index Dropped Three Percent in June 2021

HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index dropped 3.0 percent in June to a level of 4,993. Year-to-date through the first six months...
Stock market

Baird/STR Hotel Stock Index Dipped 2.8 Percent in May 2021

HENDERSONVILLE, Tennessee, and MILWAUKEE—In May 2021, the Baird/STR Hotel Stock Index dipped 2.8 percent to a 5,148 level. Year-to-date through the first five months...
Bankruptcy

The Fire Sale That Wasn’t

The vultures were circling. As hotels were shuttered and revenue evaporated, owners were hard-pressed to meet their financial obligations. Yet, unlike in the Great...
Data analysis - Revenue management

Maximizing Asset Value: Three Ways Modern Revenue Management Is Changing Hospitality

Hospitality, at its core, is undergoing a transformation. Hoteliers who joined the industry to provide service and interact with guests are learning to adapt...
Hotel Forecast Toolkit

The Role of Revenue Performance in the COVID-19 Rebound

The COVID-19 pandemic has brought a tremendous amount of uncertainty to the travel industry, including the revenue performance discipline, with many accommodations resting their...
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