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Plusgrade and ALL Accor Partner to Expand Loyalty Rewards Exchange

Plusgrade and ALL Accor, Accor’s booking platform and loyalty program, announced a strategic partnership to introduce an enhanced loyalty exchange solution for members of...

Accor Develops Digital Meetings and Events Ecosystem

Accor announced the development of a new digital meetings and events ecosystem to maximize the ongoing expansion and support of its meetings and events...
global brand campaign

Fairmont Hotels & Resorts Introduces New Global Brand Campaign

NEW YORK—Fairmont Hotels & Resorts shared its new global brand campaign, "Make Special Happen." Paying homage to the brand's heritage, the creative tells the...

Accor Reports Q1 2025 Results

Accor reported Q1 2025 results. Highlights include: Revenue up 9.2 percent to €1,349 million RevPAR up 5 percent versus Q1 2024 Pipeline up 4.9 percent over the...

Accor and Ennismore Expand Network in the Americas With 17 New Hotels

PARIS, France—Accor announced it has entered into exclusive negotiations with Royal Holiday Group to acquire 17 management agreements (3,200 keys). The portfolio includes six...
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